Elizabeth Stephan Librarian for the College of Business and Economics
CBE Reference hours:
CBE Office PH45/45B
Oct 13 - Dec 2
Tuesday 1:30-3:30
Wednesday 9:30-11:30
Library Office:
Haggard Hall 226
Phone: 360-650-2061
Email: Elizabeth Stephan
AOL IM: buslibrarian
Facebook: Elizabeth Stephan
Find Books and more in our Library Use the Library Catalog to locate materials within our collection. The Library Catalog provides location, call number and bibliographic information for the books, journals, newspapers, selected government documents, microforms and other media, as well as online or electronic resources owned or accessed by the Western Libraries.
Subject Headings Books and other resources can be found in the Western Library catalog or the Summit catalog by searching by subject. Please use the following Library of Congress subject headings:
Rand McNally ... commercial atlas & marketing guide / Rand McNally • Location: Haggard 2 -Reference HF1023 .R3
• Check Catalog A 2-volume set that provides large state maps which clearly indicate towns, cities, counties, metro areas, rivers, lakes, and railroads. In addition to large maps of each state, this atlas includes marketing data consisting of population, income, manufacturing and sales data for counties, basic trading areas, and MSAs. Other useful data, such as elevation, airlines, zip codes, highway distances, colleges and universities, and ranked lists of large companies are also provided.
Reference Works: Bibliographies
Marketing information : a professional reference guide • Location: Haggard 2 -Reference HF5415.124 .M37 1995
• Check Catalog A comprehensive encyclopedia of information sources required to make marketing decisions.
Reference Works: Dictionaries
The Blackwell encyclopedic dictionary of marketing • Location: Haggard 2 -Reference HD30.15 .B53 1997 v. 4
• Check Catalog This is the 4th volume of the Blackwell Encyclopedia of Management. The encyclopedia style entries define concepts and terms used in all areas of marketing.
Dictionary of marketing & advertising / Baker, Michael John. • Location: Haggard 2 -Reference HF5415 .B273 1990
• Check Catalog This is considered the definitive resource for those needing definitions for marketing and advertising terms.
Reference Works: Directories
World directory of marketing information sources / Euromonitor Publications • Location: Haggard 2 -Reference HF5415.124 .W67
• Check Catalog This lists key business research organizations across 75 countries of the world. These include Official organizations, Trade development bodies, Business information libraries, Leading market research companies, Private research publishers, Trade associations, Major trade and business journals, On-line database sources.
Reference Works: Guides
A guide to business research : developing, conducting, and writing research projects / Smith, Charles B. • Location: Haggard 2 -Reference HF5718.3 .S65 1991
• Check Catalog This guide "provides business students with assistance in preparing research projects, theses and dissertations. A unique feature of this work is that the author seems to have a talent for easing the readers' fear of undertaking a research project by providing valuable pointers. While intended for use by business students, the work may be useful to practitioners as well."
Introduction to online market & industry research : search strategies, case study, problems, and data source evaluations and reviews • Location: Haggard 2 -Reference HF5415.2 .I57 2004
• Check Catalog This volume addresses information gathering related to understanding any industry and the marketplace within which that industry operates. It looks at research strategies, case studies, research problems and solutions, and research data sources.
Marketing information: a strategic guide for business and finance libraries / Diamond, Wendy and Michael R, Oppenheim • Location: Haggard 2 Reference HF 5415.2 D49 2004
• Check Catalog This describes key library resources useful for researching the competitive environment, customers, promotional strategy, sales, price, packaging, place and other special marketing topics.
State of the art marketing research / Blankenship, Albert Breneman, 1914- • Location: Haggard 2 -Reference HF5415.2 .B555 1998
• Check Catalog This book discusses planning, conducting, and applying marketing research in today's results-oriented environment. It provides a step-by-step approach through the research planning and development process.
Reference Works: Handbooks
Dartnell marketing manager's handbook / Frerichs, George R. (editor) • Location: Haggard 2 -Reference HF5415.13 .D3 1994
• Check Catalog Covers a wide variety of marketing topics such as segmentation, market research, customer service, etc.
Dartnell sales manager's handbook / Dartnell Corp • Location: Haggard 2 -Reference HF5415 .D32
• Check Catalog Covers a wide variety of marketing topics such as segmentation, market research, customer service, etc.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / Bearden, William O., 1945- • Location: Haggard 2 -Reference HF5415.3 .B323 1999
• Check Catalog It offers an excellent sourcebook for a variety of scales (measurements) used in marketing.
Portable MBA in marketing / Schewe, Charles D., 1942- • Location: Haggard 2 -Reference HF5415.13 .H47 1998
• Check Catalog This book contains the latest marketing ideas and techniques, including chapters on New negotiation skills for salespeople; Current marketing strategies; Innovative approaches to qualitative research that deepen your understanding of your customers; and Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet.
State of the art marketing research / Blankenship, Albert Breneman, 1914- • Location: Haggard 2 -Reference HF5415.2 .B555 1998
• Check Catalog This book discusses planning, conducting, and applying marketing research in today's results-oriented environment. It provides a step-by-step approach through the research planning and development process.
General Resources
ACNielsen.com / ACNielsen Company This site is mainly for the purpose of selling reports, but there is some free content, usually under Trends & Insights.
KnowThis.com This provides links to a wide variety of other marketing sites. It is organized around thematic areas. It include tutorials.
Marketing Resource Center / Concept Marketing Group This site for internet marketers offers an Articles Library with over 1000 articles. It also provides information about marketing-oriented software and discussion boards.
Global Technology Forum / Economist Intelligence Unit This web site from the Economist Intelligence Unit provides global business intelligence for the digital age. Click the tab labeled "doing ebusiness in...." to see how EIU grades 68 of the world's economies on their ability to facilitate digital-age commerce.
U.S. industry & market outlook • Location: Haggard 2 -Reference HC101 .U55 2007
• Check Catalog This annual publication describes over 100 major U.S. industries and 500+ minor industries. It provides the most current and accurate estimates of the size of the largest manufacturing, retail, wholesale and services industries in the United States.
U.S. industry & trade outlook • Location: Haggard 2 Reference HC106.5 .A17 ; Web: http://www.outlook.gov/
• Check Catalog This is a compilation of recent trends and outlooks, usually covering a five year period, for 35 of the country's most important manufacturing and service industries. Includes a short narrative for each industry; discussion of the current situation; short & long term prospects; international competitiveness; and often, a list of additional sources for information. Includes statistical tables for both historical trends and short term forecasts. Some chapters can be downloaded for a fee from: http://www.ntis.gov/product/industry-trade.htm
US market trends and forecasts • Location: Haggard 2 Reference HF5415.1.U7
• Check Catalog This gives outlooks for over 400 products and industries in the US.
WEFA industrial monitor / WEFA Group. • Location: Haggard 2 Reference HC101 .W434
• Check Catalog Provides industry overviews and statistics for U.S. industries.
Americas marketing pocket book / NTC Publications • Location: Haggard 2 -Reference HF5415.12.N7 A44
• Check Catalog Detailed contents include key economic indicators, socio-demographic statistics, marketing and advertising data, media consumption patterns and lots more. It includes detailed data for 19 countries including USA, Canada and the economies of Central and South America
Asia Pacific marketing pocket book: including Africa & Middle East / World Advertising Research Center • Location: Haggard 2 -Reference HF5415.12.A788 A75
• Check Catalog Detailed data for 31 countries in Asia Pacific, Africa and the Middle East. Detailed contents include key economic indicators, socio-demographic statistics, marketing and advertising data, media consumption patterns and lots more.
European marketing pocket book / World Advertising Research Center • Location: Haggard 2 -Reference HF5415.12.E85 E97
• Check Catalog Detailed contents include key economic indicators, socio-demographic statistics, marketing and advertising data, media consumption patterns and lots more.
European marketing data and statistics / European Research Consultants Ltd. • Location: Haggard 2 -Reference HA1107 .E87
• Check Catalog This contains statistical information relevant to marketing in Europe. The data are gathered from large international organizations, such as the United Nations, the OECD, and the International Monetary Fund, and from national statistical offices, trade and industry associations, and Euromonitor's own statistical databases. Data may be presented for a year or for a trend period of up to ten years. Trade and demographic information is also here, as well as infrastructure information, such as consumer expenditure, access to media, transportation, and tourism, food retailing, and such data as per capita sales of food items, consumer prices, sales of electronic appliances, etc.
International marketing data and statistics / Euromonitor Publications Ltd • Location: Haggard 2 -Reference HA42 .I55
• Check Catalog This series contains statistical information relevant to marketing in many countries. The data are gathered from large international organizations, such as the United Nations, the OECD, and the International Monetary Fund; from national statistical offices, trade and industry associations, and Euromonitors own statistical databases. Data may be presented for one year for a trend period of up to ten years. They also contain much trade and demographic information, as well as infrastructure information, such as consumer expenditure, access to media, transportation, and tourism, food retailing, and such data as per capita sales of food items, consumer prices, sales of electronic appliances, etc. There is also a section entitled "Key international market information sources." This has a list of other Euromonitor print publications, and a valuable list "International Official Organizations" and "Pan-Regional Organizations and National Statistical Offices". These listings do not include web addresses, but having the proper organizational names can help you find relevant web sites more easily, and give you better search results.
Stat-USA / NTDB STAT-USA/Internet, a service of the U.S. Department of Commerce, is the site for the U.S. business, economic and trade community, providing authoritative information from the Federal government. Includes National Trade DataBank, which provides current and historical trade-related releases, international market research, trade opportunities, country analysis, and a trade library. You can access the marketing part of the database from Strategis.
United States Markets
Markets of the US for business planners • Location: Haggard 2 -Reference HC106.8 M333 1996
• Check Catalog This volume shows year-by-year changes in economic activity for 183 U.S. regions. It can be used to identify the geographic distribution of various industries within a city or town. Data is based primarily on County Business Patterns, a U.S. bureau of Economic Analysis publication which is available in the Government Documents section.
Regional markets : the demographics of growth and decline / Exter, Thomas G. • Location: Haggard 2 -Reference HA214 .E94 1999
• Check Catalog V.1 gives population forecasts for the United States. V.2 gives statistics for households.
US market trends and forecasts • Location: Haggard 2 Reference HF5415.1.U7
• Check Catalog This gives outlooks for over 400 products and industries in the US.
