Elizabeth Stephan Librarian for the College of Business and Economics
CBE Reference hours:
CBE Office PH45/45B
Oct 13 - Dec 2
Tuesday 1:30-3:30
Wednesday 9:30-11:30
Library Office:
Haggard Hall 226
Phone: 360-650-2061
Email: Elizabeth Stephan
AOL IM: buslibrarian
Facebook: Elizabeth Stephan
Find Books and more in our Library Use the Library Catalog to locate materials within our collection. The Library Catalog provides location, call number and bibliographic information for the books, journals, newspapers, selected government documents, microforms and other media, as well as online or electronic resources owned or accessed by the Western Libraries.
Subject Headings Books and other resources can be found in the Western Library catalog or the Summit catalog by searching by subject. Please use the following Library of Congress subject headings:
NTC's dictionary of trade name origins / Room, Adrian. • Location: Haggard 2 -Reference T324 .R66 1991
• Check Catalog An alphabetic listing of trade names, their origins and the company that used them.
Reference Works: Directories See also Manufacturers Directories which contain lists of manufactured products.
Bizweb This is a product approach to companies on the web
Brands and Their Companies / Gale Research • Location: Haggard 2 -Reference T223.V4 A22
• Check Catalog Lists over 300,000 trade names, trademarks and brand names of consumer oriented products and their manufacturers, importers, marketers or distributors.
Corporate Affiliations / Lexis Nexis Corporate Affiliations (CA) is a directory of public and private information. Includes basic company information (contact info, location, SIC/NAICS), a financial snapshot, executives, and a corporate tree (parents company, subsidiaries, etc.) CA does not have analysis or a narrative, but it is a great place to find information on privately-held companies.
Encyclopedia of consumer brands / Jorgensen, Janice • Location: Haggard 2 -Reference HF5415.3 .E527 1994
• Check Catalog "Approximately 600 of the most popular brands in America" are highlighted in this three-volume set. Vol. I covers Consumable Products, Vol. II covers Personal Products, and Vol. III covers Durable Goods.
Encyclopedia of major marketing campaigns / Riggs, Thomas • Location: Haggard 2 -Reference HF5837 .E53 2000
• Check Catalog This profiles 500 of the most notable advertising and marketing campaigns chosen for their innovation, effectiveness, significance or that they have had a positive or negative significance or change on lifestyle. Each campaign is targeted at marketing particular products or services.
Hoover's handbooks / Hoovers • Location: Various
Hoover’s provides a brief overview of a company, and includes company strategy, reputation, ownership, where the stock is traded, ticker symbol, the fiscal year-end period, and the address, telephone number and web site address of the company. Brief histories help provide a fuller picture of each organization, and provide lists of principal products, brand names, subsidiaries, and joint ventures, and information on key officers. In addition, Hoover’s provides financial information: sales, net income, income as a percent of sales, stock price, price/earnings ratio, number of employees, and key competitors, and market share /ranking. A graph shows ten year’s of stock price history (when available).
International brands and their companies / Gale Research • Location: Haggard 2 -Reference HD69.B7 I58
• Check Catalog Over 65,000 international consumer products and their manufacturers, importers and distributors with address." Companion publications: Brands and their companies; and: International companies and their brands.
International directory of company histories / Antelman, Gretchen ... [et al.]. • Location: Haggard 2 -Reference HD2721.I63
• Check Catalog This multi-volume set provides a thorough overview of a company’s direction over time, there is often a main entry, which is updated in subsequent volumes. Most companies chosen for inclusion in this directory have a minimum of $100 million in annual sales, and are considering leaders in their industry or geographical location. About 10% of the companies represented are private or non-profit. For this reason, you usually do not find small companies in this directory. Entries typically run three or four pages, but may be longer, and may provide a brief bibliography of books or articles about the company. The entries often include significant information on the brands the company produces.
NTC's dictionary of trade name origins / Room, Adrian. • Location: Haggard 2 -Reference T324 .R66 1991
• Check Catalog An alphabetic listing of trade names, their origins and the company that used them.
Standard directory of advertisers / National Register • Location: Haggard 2 Reference HF5805.S7 1998; index volume is labeled HF5805.S714
• Check Catalog Widely known as "The Advertiser Red book" this contains data on over 25,000 companies that spend a minimum of $200,000 on national and/or regional advertising. The directory also includes a list of the 200 national leading advertisers as well as leading advertisers in 11 different media categories. You can use this directory to answer a number of questions such as: Which companies produce a particular product? Which companies place advertising directly rather than through an agency? Some advertising budgets are supplied but they may or may not include direct mail promotions. The index volume has indexes by product categories, state, brand name, SIC and executive personal name.
Wand / Wand, Inc. This site is a worldwide search engine for over 60,000 products and services and over 800,000 companies worldwide. It only contains brief directory information.
General Resources
Prophet knowledge center This site is maintained by Prophet, and provides access to a large number of full-text whitepapers and articles on brand management.
Product (Industry) Associations
Industry Research (General and US)
[Page no longer available]
Product / Brand Choice
Choices III - Simmons study of media & markets (CD-ROM) / Simmons • Location: Haggard 2 -Reference CD-ROM
• Check Catalog The results of a survey of over 19,0000 US households. The survey measures usage of products and services by brand name, media they use, and characteristics of the respondents. Results are cross-tabulated to report demographic and psychographic characteristics of individuals who use each product. It is available on a Reference computer station within the library. Use is limited to WWU Students, Faculty and Staff Only.
Lifestyle market analyst / Standard Rate & Data Service (SRDS) • Location: Haggard 2 -Reference HF5415.33 U6 L54
• Check Catalog This publication provides market analysis of potential local, regional and national audiences. Compiled mainly from census data and returned consumer information questionnaires that had been inserted into the packaging of a variety of consumer goods, this popular marketing tool contains three Profile sections: Market Profiles, that provide an overview of the demographics and lifestyle interests of the adult population/households in the 210 U.S. DMA (Designated Market Areas) markets; Lifestyle Profiles, that provide demographic and related lifestyle interest information for over 70 lifestyle interests; and Consumer Segment Profiles, that analyze the characteristics of households that fit certain demographic and economic criteria. A fourth section lists consumer magazines and direct marketing lists targeted to each lifestyle interest.
Mediamark reporter / Mediamark Research Inc. • Location: Haggard 2 Reference Desk Collection
HF5415.2 .M39 2002
• Check Catalog Mediamark Reporter is a database on CD ROM that contains the searchable results of a survey of over 25,000 consumers in the United States. This survey asked questions about demographics, brand use, lifestyles and consumer preferences. This library has the 2000, 2001 and 2002 data.
Product Classification Codes
Industry Research (General and US) [Page no longer available]
Product Development
New product development checklists : proven checklists for developing new products from mission to market / Gruenwald, George. • Location: Haggard 2 -Reference HF5415.153 .G77 1991
• Check Catalog Proven checklists for developing new products from mission to market.
Product Forecasts
Brands and branding / Clifton, Rita and John Simmons • Location: Haggard 3 - Books HD69 B7 B733 2004
• Check Catalog This collection of articles defines brands and outlines their value, best practices, creating brands, protecting brands, and discusses the future of brands.
Future of Brands / edited by Rita Clifton and Esther Maughan • Location: Haggard 3 - Books HD69.B7 F88 2000
• Check Catalog Brand name products marketing, management, and forecasting.
CRB commodity yearbook / Commodity Research Bureau • Location: Haggard 2 -Reference HF1041 .C56
• Check Catalog This provides a yearly review of activity affecting commodities, commodity prices, financial futures and foreign currency. it is arranged alphabetically by commodity.
Consumer reviews / Consumerreview.com This provides consumer reviews for electronics, sports, computers, video and other games as well as automobiles. You can use the search engine for a brand or product.
Consumer world / Dworsky, Edgar In addition to providing links to product ratings, there are extensive links to consumer resources, consumer agencies, consumer rights, consumer booklets, consumer news, etc.
Epinions Epinions allows for comparison shopping information but also contains reviews of those products from other consumers.
Household product database / National Library of Medicine Information in the Household Products Database is taken from a variety of publicly available sources, including brand-specific labels and Material Safety Data Sheets (MSDS) prepared by manufacturers. The database links over 7,000 consumer brands to health effects and allows scientists and consumers to research products based on chemical ingredients.
