Elizabeth Stephan Librarian for the College of Business and Economics
CBE Reference hours:
CBE Office PH45/45B
Oct 13 - Dec 2
Tuesday 1:30-3:30
Wednesday 9:30-11:30
Library Office:
Haggard Hall 226
Phone: 360-650-2061
Email: Elizabeth Stephan
AOL IM: buslibrarian
Facebook: Elizabeth Stephan
Find Books and more in our Library Use the Library Catalog to locate materials within our collection. The Library Catalog provides location, call number and bibliographic information for the books, journals, newspapers, selected government documents, microforms and other media, as well as online or electronic resources owned or accessed by the Western Libraries.
Subject Headings Books and other resources can be found in the Western Library catalog or the Summit catalog by searching by subject. Please use the following Library of Congress subject headings:
Ethnic Newswatch and ENW: a History • Dates covered: 1990-current
Ethnic NewsWatch is an interdisciplinary, bilingual (English and Spanish) and comprehensive full text database of the newspapers, magazines and journals of the ethnic, minority and native press. Designed to provide the "other side of the story," ENW titles offer additional viewpoints from those proffered by the mainstream press. Coverage begins in 1990. Included is Ethnic NewsWatch: a History, with retrospective coverage from 1960-1989. 2 Simultaneous Users.
Affluent consumers Subject heading to use to search the library catalog are:
Affluent consumers See also Wealth - United States
There is a movement called Affluenza that might also give some background on affluence.
Mendelsohn affluent survey / Mendelsohn Media Research This website gives some of the survey results which identify important characteristics of the affluent market. In addition, there is a brief description of the Mendelsohn Media Research Company and the methodology used for conducting the annual survey.
Baby Boomers Library of Congress subject heading to use to search the library catalog is:
Baby boom generation.
Baby boom : a selective annotated bibliography / Byerly, Greg, 1949- • Location: Haggard 2 -Reference HN59.2 .B9 1985
• Check Catalog Contains 700+ citations to articles, books, and dissertations on Americans born between 1946 and 1965. Topics covered include demographic, economic, marketing, managerial, sociological, and popular aspects of the baby boom generation.
Baby boom : Americans born 1946 to 1964 / Russell, Cheryl, 1953- • Location: Haggard 2 -Reference HF5415.33.A6 R875 2006
• Check Catalog This includes statistics on the labor force participation, living arrangements, incomes, health, spending, and wealth of this all-important generation. Most of the tables are based on data collected by the federal government, in particular the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, the National Center for Health Statistics, and the Federal Reserve Board.
Marketing to the mindset of boomers and their elders / Morgan, Carol M. • Location: Haggard 2 -Reference HF5415.127 .M668 2002
• Check Catalog Based on twelve years of research involving 20,000 American subjects, this book acts as a guide to reaching out to the 40 and older generation, using psychographics and other marketing techniques.
Child consumers Search our catalog by Using the Library of Congress subject heading Child Consumers
Generation X Use the subject headings
Generation X
American generations : who they are, how they live, what they think / Mitchell, Susan, 1958- • Location: Haggard 2 -Reference HF5415.33.A6 M58
• Check Catalog This book compares and contrasts both generations and age groups. It has a great number of tables.
Generation X : Americans born 1965 to 1976 • Location: Haggard 2 -Reference HF5415.33.A6 G 46 2006
• Check Catalog Generation X’s nine chapters give you the facts about young adults’ Attitudes and Behavior, Education, Health, Incomes, Labor Force Participation, Living Arrangements, Population, Spending, and Wealth. It includes the demographic and lifestyle data most important to researchers.
General
Racial and ethnic diversity : Asians, Blacks, Hispanics, Native Americans, and whites / Russell, Cheryl, 1953- • Location: Haggard 2 -Reference E184.A1 R78 2002
• Check Catalog Racial and Ethnic Diversity includes chapters profiling minority-owned businesses. It also provides detail on the Asian population. It reveals the social and economic well-being of the many racial and ethnic groups that make up our society and explores the attitudes of racial and ethnic groups toward themselves and one another.
Generation Y (Millennials) Use the following subject heading Youth or Generation Y
American generations : who they are, how they live, what they think / Mitchell, Susan, 1958- • Location: Haggard 2 -Reference HF5415.33.A6 M58
• Check Catalog This book compares and contrasts both generations and age groups. It has a great number of tables.
Millennials : Americans born 1977 to 1994 • Location: Haggard 2 -Reference HF5415.33.A6 M4797
• Check Catalog This book provides a comprehensive demographic and socioeconomic profile of the 97 million Americans under age 25 who make up 35 percent of the population.
Marketing to American Latinos : a guide to the in-culture approach / Valdés, M. Isabel. • Location: Haggard 2 -Reference HC110.C6 V348 2000
• Check Catalog Marketing to American Latinos provides practical information for Hispanic marketing. The author uses data from the ACNielsen Homescan Hispanic panel to analyze spending patterns of Hispanics as they move from Spanish-preferred to English-preferred in the acculturation process.
Male Consumers Use the following subject heading
Male Consumers
Older Americans : a changing market / New Strategist Publications • Location: Haggard 2 -Reference HF5415.33.A6 O64 2006
• Check Catalog This book shows why the stereotypes of aging must be put to rest as healthier, wealthier, and more active people enter this age group. It includes the latest numbers and expert analysis. To help spot trends, many of the tables include time-saving percent distributions, percent change of time, and other statistical calculations. Topics include attitudes, education, health, income, labor force, living arrangements, population, spending, and wealth.
Teens and Tweens Use the following subject headings to search the catalog:
Teenage consumers
Tweeners This provides links to a wide number of quality internet sites and publications on tweeners.
Women Consumers Use the following subjects to search the catalog:
Women consumers
American generations : who they are, how they live, what they think / Mitchell, Susan, 1958- • Location: Haggard 2 -Reference HF5415.33.A6 M58
• Check Catalog This book compares and contrasts both generations and age groups. It has a great number of tables.
Consumer USA, 2007 / Euromonitor Publications Ltd • Location: Haggard 2 -Reference HC106.8 .C68 2007
• Check Catalog Consumer USA provides volume and value market size data in historical and forecasted time series for over 330 consumer markets. It also provides manufacturer and brand shares for all of the major consumer goods sectors as well as data and analysis on the US economy and market.
