Search Site | Library Home
Articles | Books & more | Help | Library Information  
Link to print-friendly version

Industry Research: A Guide to Researching U.S. & International Industries

Table of Contents:


Elizabeth Stephan
Librarian for the College of Business and Economics

CBE Reference hours:
CBE Office PH45/45B
Oct 13 - Dec 2
Tuesday 1:30-3:30
Wednesday 9:30-11:30

Library Office:
Haggard Hall 226
Phone: 360-650-2061
Email: Elizabeth Stephan
AOL IM: buslibrarian
Facebook: Elizabeth Stephan



Identify who is in the industry?
  • Step 1:
    • NAICS desk reference : The North American industry classification system desk reference / JIST Works, Inc.
      Location: Haggard 2 -Reference HF1041.5 .N35 2000
      Check Catalog
      This book contains the complete list of the new NAICS industries and codes. Detailed descriptions of industries with an SIC-to-NAICS cross reference section.
  • Step 2

    Use the following resources to find the SIC or NAICS code for your industry. If you cannot find the code, search for a known company using Mergent's online Database or Reference USA and see what NAICS code or SIC code has been assigned to that company.

    • Mergent Online / Mergent
      Mergent provides financial information on publicly traded US and international companies. Contains current and historical financial going back fifteen years. Includes SEC filings including 10Ks, proxies, insider trading information, and more. Mergent does not contain information on private or defunct companies. Limited to three concurrent users; if you are denied access, try again in a few minutes. Please log out when done.
    • Reference USA
      This directory contains over 10.4 million U.S. businesses, and includes the Canadian Business Directory, searchable by name, geographic location, SIC, and other criteria. Also provides directories to personal names (white pages) to be used as a phone book.
      [Resource no longer available]
  • Step 3. Industry location

    Where are the companies in this industry located? Are they concentrated in one area? Does climate or other geographical aspects affect it?

    • Corporate Affiliations / Lexis Nexis
      Corporate Affiliations (CA) is a directory of public and private information. Includes basic company information (contact info, location, SIC/NAICS), a financial snapshot, executives, and a corporate tree (parents company, subsidiaries, etc.) CA does not have analysis or a narrative, but it is a great place to find information on privately-held companies.
    • Global Inc. : an atlas of the multinational corporation / Gabel, Medard.
      Location: Haggard 2 -Reference G1046.Q1 G3 2003
      Check Catalog
      This atlas charts multinational geography which shows the reach of individual corporations such as General Motors, Toyota, IBM, Microsoft, etc.
    • Mergent Online / Mergent
      Mergent provides financial information on publicly traded US and international companies. Contains current and historical financial going back fifteen years. Includes SEC filings including 10Ks, proxies, insider trading information, and more. Mergent does not contain information on private or defunct companies. Limited to three concurrent users; if you are denied access, try again in a few minutes. Please log out when done.
  • Step 4. What is the size and structure of the industry?
    • Bizstats / BizStats.com
      This website provides free statistics for operating, current, balance sheet and debt/equity ratios for sole proprietorships within the US. It also provides access to a wide variety of other business statistics & benchmarks
    • International yearbook of industrial statistics / United Nations Industrial Development Organization
      Location: Haggard 2 -Reference HC10 .I673
      Check Catalog
      This provides world-wide statistics on current performance and trends in the manufacturing sector. Its information is compiled from the UNIDO General Industrial Statistics Database, which comprises data obtained directly from national statistical sources or through the Organization for Economic Co-operation and Development (OECD), and from UNIDO's own estimates.
    • The structure of American industry / Adams, Walter,
      Location: Haggard 2 -Reference HC106 .S85 2001
      Check Catalog
      This examines important US industries using a structure approach. The uniqueness of each industry and important international issues are examined throughout the text. Industries included are agriculture, petroleum, automobiles, beer, computers, college sports, airlines, motion picture entertainment, cigarettes, health care, telecommunications, and commercial banking.
Find background information on your industry

  • 1. Research the history of your industry
    • Search the Library Catalog - use industry or comany name as the Subject

      Examples: airlines, beverage industries, manufacturing industries

    • American business 1920-2000: how it worked / McCraw, Thomas K.
      Location: Haggard 3 books HC106.82.M39 2000
      Check Catalog
      This book provides a topical analysis of specific companies as the symbols of an era with the overall economic and commercial developments. Included are detailed company profiles of RCA, McDonalds, Procter & Gamble. Each section contains relevant statistics and interesting company details. He summarizes seven themes of the 1920-2000 period, including rising consumer power, intensified competition, the U.S. support system, deregulation, a heavy human toll, growing productivity, expanding leisure time among consumers, and a warm, general embrace of capitalism in America.
    • Great events from history II: business and commerce series / Magill, Frank N (editor)
      Location: Haggard 2 Reference HC55 .G68 1994
      Check Catalog
      This is a five volume compilation which addresses the major developments in the evolution of business in the twentieth century and links events to politics, culture, technology and others. It is arranged chronologically. A broad range of topics is addressed.
    • International directory of company histories / Antelman, Gretchen ... [et al.].
      Location: Haggard 2 -Reference HD2721.I63
      Check Catalog
      This multi-volume set provides a thorough overview of a company’s direction over time, there is often a main entry, which is updated in subsequent volumes. Most companies chosen for inclusion in this directory have a minimum of $100 million in annual sales, and are considering leaders in their industry or geographical location. About 10% of the companies represented are private or non-profit. For this reason, you usually do not find small companies in this directory. Entries typically run three or four pages, but may be longer, and may provide a brief bibliography of books or articles about the company. The entries often include significant information on the brands the company produces.
    • United States business history, 1602-1988 : a chronology / Robinson, Richard, 1924-
      Location: Haggard 2 -Reference HC103 .R595 1990
      Check Catalog
      This volume provides a survey of U.S. business history in a chronological framework. "Each chronological entry is divided into two sections. The first covers general events, describing the changes in lifestyles and living conditions that affected business and the marketplace. Economic conditions, government actions, educational developments, social indicators, union activities, and inventions are included here, as are certain articles and books that note the concerns of a particular time. The second section covers business events, charting the rise and fall of those enterprises engaged in producing goods or providing services. Small companies are featured alongside conglomerates, and wherever possible, the chronology focuses on the colorful individuals--the entrepreneurs, financiers, promoters, and others--who played such an important role in American business. With its chronological presentation, the book not only offers a clear picture of the development of U.S. business, but also a strong indication of how deeply it is interwoven in the fabric of society."
  • 2. Research Annual Reports and SEC filings
    Annual reports and SEC documents often give industry information. Any one single annual report won’t be too informative, but reviewing reports for several years for all publicly traded competitors will be very helpful in coming to grips with a particular industry. SEC Documents are invaluable for giving information about an industry.
  • 3. Find Competitors and Competitive Analysis

    Research the companies in the industry to get an idea of some of the key issues, strengths and weaknesses in the industry.

    • Market share

      [Page no longer available]
Industry Profiles - U.S. Multi-industry
  • Standard and Poor's industry surveys; Jan. 1973- / Standard and Poor's
    Location: Haggard 2 -Reference HC106.6.S74
    • Dates covered: current years are in Reference
    Check Catalog
    These are concise investment profiles for a wide range of key industries, including non-manufacturing industries such as retail and service. The profiles include a summary of the current state of the industry, trends, a section on "how the industry operates", and analysis of companies within an industry. Individual surveys also contain an overview, financial analysis and projections, rankings of top companies, market share, and much more.
  • Encyclopedia of American industries / Marlow-Ferguson, Rebecca. (editor)
    Location: Haggard 2 -Reference HC102 .E53 2001
    Check Catalog
    Vol. I Manufacturing. Vol. II Service & non-manufacturing industries. Arranged by SIC code. Essays on industry history, organization, current condition, major companies within the industry, work force, global & U.S. markets.
  • Encyclopedia of emerging industries / Malonis, Jane A. editor
    Location: Haggard 2 -Reference HD2324 .E527 2001
    Check Catalog
    This encyclopedia profiles some 90 industries that are pioneering new technologies, introducing new market strategies, or implementing innovative means of serving new markets. Profiles include information on industry size, organization and how it functions, development, technological overview, trends, leading companies and employment outlook.
  • Industry at a glance / United States. Department of Labor. Bureau of Labor Statistics
    Bureau of Labor Statistics: This site gives a broad overview of the industry landscape for the states. The 12 industry supersectors covered are Construction, Education and Health Services, Financial Activities, Government, Information, Leisure and Hospitality, Manufacturing, Natural Resources and Mining, Other Services, Professional and Business Services, Transportation and Utilities, and Wholesale and Retail Trade.
  • Industry sector notebooks / United States Environmental Protection Agency
    The Sector Notebook series is a unique set of profiles containing a wealth of sector-specific environmental information. Each Notebook includes: a comprehensive environmental profile industrial process information pollution prevention techniques pollutant release data regulatory requirements compliance/enforcement history government and industry partnerships innovative programs bibliographic references
Industry Profiles - Global Industries

  • Encyclopedia of global industries / Heil, Scott.
    Location: Haggard 2 -Reference HD2324 .E53 1999
    Check Catalog
    This provides overviews of worldwide industries.
  • GLOBUS & NTDB / United States. Department of Commerce
    GLOBUS and National Trade Databank (NTDB) is part of STAT-USA/Internet, a service of the U.S. Department of Commerce. These databases provide current and historical trade-related releases, international market research, trade opportunities, country analysis, and a trade library. These databases are only available in Haggard Hall, Wilson Library, and the Parks Hall Lab; they are not available off campus, in campus labs, or on laptops through the wireless network. However, the marketing portion of the NTDB database is free from Stategis.
Industry Forecasts
    • Special Issue: Industrial Outlook -- usually published in January
  • Statistical abstract of the United States
    Location: Haggard 2 - Gov. Inf. Ref. C 3.134:/ Haggard 2 -Ref Desk Coll HA202.A1
    • Dates covered: 1995-
    Check Catalog
    Statistical Abstract of the U.S. contains a collection of statistical tables on social and economic conditions in the United States with selected international data. Sources include data from the Census Bureau, other Federal agencies, and private organizations. Back issues are available in print form in the Government Documents collection: C 3.134: Tables and information from the years 1995-2002 are available on the web.
    • Tip: Look in the industrial outlook section
  • Statistical forecasts of the United States / Pollock, Sean R
    Location: Haggard 2 -Reference HC106.8 .S7357 1993
    Check Catalog
    It compares statistics of the recent past and the present with projections for the near- and far-term future taken from books, periodicals, and research reports. There are over 700 tables in 14 broad subject chapters, which include business, crime, education, and population.
  • U.S. industry & market outlook
    Location: Haggard 2 -Reference HC101 .U55 2007
    Check Catalog
    This annual publication describes over 100 major U.S. industries and 500+ minor industries. It provides the most current and accurate estimates of the size of the largest manufacturing, retail, wholesale and services industries in the United States.
  • U.S. industry & trade outlook
    Location: Haggard 2 Reference HC106.5 .A17 ; Web: http://www.outlook.gov/
    Check Catalog
    This is a compilation of recent trends and outlooks, usually covering a five year period, for 35 of the country's most important manufacturing and service industries. Includes a short narrative for each industry; discussion of the current situation; short & long term prospects; international competitiveness; and often, a list of additional sources for information. Includes statistical tables for both historical trends and short term forecasts. Some chapters can be downloaded for a fee from: http://www.ntis.gov/product/industry-trade.htm
  • US market trends and forecasts
    Location: Haggard 2 Reference HF5415.1.U7
    Check Catalog
    This gives outlooks for over 400 products and industries in the US.
Find industry statistics
  • Use a Statistical Database
    • Table Base
      International in scope, Table Base contains tabular information gleaned from over 900 trade and business publications. Over 20,000 tables are added to this database each year. Only the tables are indexed but a reference is given to the article.
      Six Consortium Libraries share 5 dataports. If you get an error message, try again later. It usually means someone else is using it.
      [Resource no longer available]
  • Use a database that indexes trade literature
    • ABI/Inform Trade & Industry
      ABI Inform Trade and Industry allows you to search the full text of over 600 leading international trade and industry journals. The focus is on industry and company news, current research and development, and new technology. Coverage of journals varies widely, starting from 1971 with the majority beginning full text in the past 2 years. Updated daily. Site License.
      [Resource no longer available]
    • Business & Industry
      Business & Industry is a database that provides multi-industry, international access to company, industry, market, and product information in over 1000 leading trade magazines, newsletters, general business newspapers, and international business dailies. Coverage is from 1994 to present. 4 Simultaneous Users.
      [Resource no longer available]
  • Industry Statistics (International)
    • International yearbook of industrial statistics / United Nations Industrial Development Organization
      Location: Haggard 2 -Reference HC10 .I673
      Check Catalog
      This provides world-wide statistics on current performance and trends in the manufacturing sector. Its information is compiled from the UNIDO General Industrial Statistics Database, which comprises data obtained directly from national statistical sources or through the Organization for Economic Co-operation and Development (OECD), and from UNIDO's own estimates.
    • Structural and demographic business statistics / Organisation for Economic Co-operation and Development (OECD)
      Location: Haggard 2 Reference HC 10 I614 1996-2003
      Check Catalog
      This provides information on the size of businesses, business turnover, number of employees, etc.
Research your industry's consumer market
Who are the consumers for this industry? What factors influence them? Search Databases to Find Articles

  • Use a database that indexes trade literature
    • ABI/Inform Trade & Industry

      [Resource no longer available]
    • Business & Industry

      [Resource no longer available]
  • GLOBUS & NTDB / United States. Department of Commerce
    GLOBUS and National Trade Databank (NTDB) is part of STAT-USA/Internet, a service of the U.S. Department of Commerce. These databases provide current and historical trade-related releases, international market research, trade opportunities, country analysis, and a trade library. These databases are only available in Haggard Hall, Wilson Library, and the Parks Hall Lab; they are not available off campus, in campus labs, or on laptops through the wireless network. However, the marketing portion of the NTDB database is free from Stategis.
  • PR Newswire / Prnewswire.com
    Choose the Industry & Markets tab and browse the latest Industry News in the following industries: Auto & Transportation, Banking & Financial Services, Energy, Entertainment & Media, Health, Retail, Sports, Technology, and Travel.
Related Topic: Environment and Environmental Economics

Related Topic : Industry Research (International)

Related Topic: Industry Research (Specific Industries)

Related Topic: Stock and Stock Exchanges

Related Topic: Trade

Page Coordinator: Elizabeth Stephan elizabeth.stephan@wwu.edu
Page Maintained by: Robyn Adcox
This URL: http://www.library.wwu.edu/lmt/page.phtml?page_id=414
Last Modified: 2008-09-24 11:17:43
Powered by LibData
© 2005

 Library Home Page Western Washington University Home