Elizabeth Stephan Librarian for the College of Business and Economics
CBE Reference hours:
CBE Office PH45/45B
Oct 13 - Dec 2
Tuesday 1:30-3:30
Wednesday 9:30-11:30
Library Office:
Haggard Hall 226
Phone: 360-650-2061
Email: Elizabeth Stephan
AOL IM: buslibrarian
Facebook: Elizabeth Stephan
Find Books and more in our Library Use the Library Catalog to locate materials within our collection. The Library Catalog provides location, call number and bibliographic information for the books, journals, newspapers, selected government documents, microforms and other media, as well as online or electronic resources owned or accessed by the Western Libraries.
Subject Headings Books and other resources can be found in the Western Library catalog or the Summit catalog by searching by subject. Please use the following Library of Congress subject headings:
Elgar companion to consumer research and economic psychology / Earl, Peter E. • Location: Haggard 2 -Reference HF5415.32 .E48 1999
• Check Catalog This volume covers a broad range of topics on consumer research and economic psychology. Entries contain a brief overview of an area of research and a brief list of journal articles and books on the topic. Topics include "Addictive buying", "Brand loyalty", "Consumer knowledge", "Ecology and consumption", "Household decision making", "Needs and wants", "Perceived quality", "Variety-seeking behavior" and so on.
Buying Behavior and Attitudes
American attitudes : who thinks what about the issues that shape our lives / Mitchell, Susan, 1958- • Location: Haggard 2 -Reference HN90.P8 M58 1998
• Check Catalog This book presents the results of a survey of how Americans' attitudes on hundreds of social topics have changed--and stayed the same--over the past thirty years. It looks at topics such as abortion, gun ownership, political party identification, the role of government, sexual attitudes and behavior, employee compensation, computers and the Internet, mental health, ethnic group prejudices, work and family issues, working women, the sharing of household chores, and social relationships among others.
The data in American Attitudes are from the General Social Survey of the University of Chicago's National Opinion Research Center. The sample is composed of 1,500 to 3,000 noninstitutionalized English-speaking people aged 18 or older living in the United States.
American consumer satisfaction index / ACSI This index, established in 1994, provides an indicator tracking the quality of products and services from the perspective of the customer. It is derived from yearly surveys.
American generations : who they are, how they live, what they think / Mitchell, Susan, 1958- • Location: Haggard 2 -Reference HF5415.33.A6 M58
• Check Catalog This book compares and contrasts both generations and age groups. It has a great number of tables.
Best customers : demographics of consumer demand / Russell, Cheryl, 1953- • Location: Haggard 2 -Reference HC79.C6 R87 1999
• Check Catalog Based on data from the Bureau of Labor Statistics' 2002 Consumer Expenditure Survey, this book analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder.
Lifestyle market analyst / Standard Rate & Data Service (SRDS) • Location: Haggard 2 -Reference HF5415.33 U6 L54
• Check Catalog This publication provides market analysis of potential local, regional and national audiences. Compiled mainly from census data and returned consumer information questionnaires that had been inserted into the packaging of a variety of consumer goods, this popular marketing tool contains three Profile sections: Market Profiles, that provide an overview of the demographics and lifestyle interests of the adult population/households in the 210 U.S. DMA (Designated Market Areas) markets; Lifestyle Profiles, that provide demographic and related lifestyle interest information for over 70 lifestyle interests; and Consumer Segment Profiles, that analyze the characteristics of households that fit certain demographic and economic criteria. A fourth section lists consumer magazines and direct marketing lists targeted to each lifestyle interest.
Research alert yearbook / Research Alert • Location: Haggard 2 -Reference HF5415.2 .R47 2000
• Check Catalog These studies, from proprietary and other kinds of market research studies, show consumer trends and spending patterns in a variety of markets, as well as recording trends in consumer spending and attitudes to brand loyalty, and indicate trends in areas such as "cause" marketing, online consumption, media trends, religion, and health matters.
Why people buy / O'Shaughnessy, John • Location: Haggard 3 Books HF5415.3 O84 1987
• Check Catalog Why People Buy studies consumers' goals, wants, beliefs, and choices which effect their buying patterns.
Why people buy things they don't need / Danziger, Pamela N. • Location: Haggard 3 books HC110 C6 D36 2002
• Check Catalog Focusing in on the whys of spending, Danziger profiled customers with regard to discretionary spending and the psychology behind consumer spending. The book, which includes detailed research distilled into easy-to-read charts and graphs, is primarily a manual for marketing and advertising executives that demonstrates how branding strategies can encourage spending.
Why we buy: the science of shopping / Underhill, Paco • Location: Haggard 3 Books HF5415.2 U53
• Check Catalog Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store and analyzed why people buy what they do.
Buying Power ( Who has money? How do they spend it?)
American incomes : demographics of who has money / New Strategist Publications • Location: Haggard 2 -Reference HC110.I5 A447 2005
• Check Catalog This book explores and explains the economic status of Americans. It looks at household income trends by age, household type, race and Hispanic origin, education, region, and work status. It examines trends in the incomes of men and women by a variety of demographic characteristics.
American marketplace : demographics and spending patterns / New Strategist • Location: Haggard 2 -Reference HA203 .A635 1999
• Check Catalog Designed for convenience, this book "gives you a population profile of the United States. Its hundreds of tables are organized into nine chapters on education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth."
Buying power of black America / Target Market News • Location: Haggard 2 Reference HC110 C6 R46 2006
• Check Catalog This report analyzes the US black consumer market. It looks at purchases made in over 500 different product and service categories.
Household spending tool / Conference Board This database can be used to determine and/or estimate new product potential, advertising planning, and other marketing functions. It uses some pop-up windows to display information.
Household spending : who spends how much on what / New Strategist • Location: Haggard 2 -Reference HC110.C6 H68 2004
• Check Catalog Based on unpublished data collected by the Bureau of Labor Statistics 2004 Consumer Expenditure Survey, Household Spending examines how much American households spend on hundreds of products and services by the demographics that count age, income, household type, region of residence, race and Hispanic origin, and educational attainment. Chapters include spending on apparel, entertainment, financial products & services, food & alcoholic beverages, health care, etc.
Research alert yearbook / Research Alert • Location: Haggard 2 -Reference HF5415.2 .R47 2000
• Check Catalog These studies, from proprietary and other kinds of market research studies, show consumer trends and spending patterns in a variety of markets, as well as recording trends in consumer spending and attitudes to brand loyalty, and indicate trends in areas such as "cause" marketing, online consumption, media trends, religion, and health matters.
Statistical handbook on consumption and wealth in the United States / Kaul, Chandrika. (editor) • Location: Haggard 2 -Reference HC110.C6 S73 1999
• Check Catalog The financial well being of a country can be revealed by analyzing the variety and amount of goods and services consumed by citizens, businesses, and the various levels of government. This Handbook presents a systematic and statistical portrait of consumption and wealth, allowing readers to better understand America's economic, political, and cultural landscape. This handbook focuses on the latest statistical information available on U.S. spending habits by exploring a wide range of economic, demographic, and geographic variables.
Survey of buying power and media markets / Sales & Marketing Management • Location: Haggard 2 -Reference HF5415 .S93
• Check Catalog Sales & Marketing Management's Survey of Buying Power and Media Markets includes population, retail sales, and income data for all 922 Core Based Statistical Area (CBSA) Markets, 210 Media Markets and 3,141 counties in the U.S. In addition, data for individual cities are included if they meet one or more of the following criteria:
A city with a population of 40,000 or more as of the 2000 Census of Population.
A central city of a designated CBSA Market.
An independent city (which is not a part of the surrounding county).
Survey of consumer finances / Federal Reserve Board The Survey of Consumer Finances (SCF) is a triennial survey of the balance sheet, pension, income, and other demographic characteristics of U.S. families.
Consumer Movements and Interest Groups
Encyclopedia of the consumer movement / Brobeck, Stephen et al. (editors) • Location: Haggard 2 -Reference HC79.C63 E53 1997
• Check Catalog About one-fifth of the encyclopedia's entries treat consumer movements in nations or regions outside the United States. It covers all aspects of consumer movements including good coverage of consumer law.
U.S. consumer interest groups : institutional profiles / Bykerk, Loree Gerdes. • Location: Haggard 2 -Reference HC110.C63 B95 1995
• Check Catalog Profiles 109 non-governmental organizations that have had an impact on consumer protection policy since 1960.
What People Buy
Choices III - Simmons study of media & markets (CD-ROM) / Simmons • Location: Haggard 2 -Reference CD-ROM
• Check Catalog The results of a survey of over 19,0000 US households. The survey measures usage of products and services by brand name, media they use, and characteristics of the respondents. Results are cross-tabulated to report demographic and psychographic characteristics of individuals who use each product. It is available on a Reference computer station within the library. Use is limited to WWU Students, Faculty and Staff Only.
Lifestyle market analyst / Standard Rate & Data Service (SRDS) • Location: Haggard 2 -Reference HF5415.33 U6 L54
• Check Catalog This publication provides market analysis of potential local, regional and national audiences. Compiled mainly from census data and returned consumer information questionnaires that had been inserted into the packaging of a variety of consumer goods, this popular marketing tool contains three Profile sections: Market Profiles, that provide an overview of the demographics and lifestyle interests of the adult population/households in the 210 U.S. DMA (Designated Market Areas) markets; Lifestyle Profiles, that provide demographic and related lifestyle interest information for over 70 lifestyle interests; and Consumer Segment Profiles, that analyze the characteristics of households that fit certain demographic and economic criteria. A fourth section lists consumer magazines and direct marketing lists targeted to each lifestyle interest.
Mediamark reporter / Mediamark Research Inc. • Location: Haggard 2 Reference Desk Collection
HF5415.2 .M39 2002
• Check Catalog Mediamark Reporter is a database on CD ROM that contains the searchable results of a survey of over 25,000 consumers in the United States. This survey asked questions about demographics, brand use, lifestyles and consumer preferences. This library has the 2000, 2001 and 2002 data.
